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In-Class Exercise
App and Logo Design
During this project, we were tasked with creating a logo and an app icon for an imaginary application of our choice. I came up with the idea for an app called "BookWorm", which would encourage kids and teens to practice consistent reading through in-app progression
and keep them informed on when books from their favorite series are newly released.
I wanted the app to look friendly, resonate with its target audience, and catch the eye with its design, and I had the idea from the word bookworm's typographic contour for an app mascot in the form of a bookish, glasses-wearing worm. I also brought that element through into the app's wordmark to maintain brand consistency and maximize appeal. I'm quite happy with the result.
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